Privacy Policy

1. Introduction

InnovaOPN, LLC (“Innova365,” “we,” “us,” or “our”) operates the website at www.innova365.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, register for our webinars, interact with our emails, or otherwise engage with our services.

We are committed to protecting your privacy and handling your data transparently. Please read this Privacy Policy carefully. By using our Site, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you:

• Request a demo via our contact forms (name, email address, company name, job title)
• Register for a webinar through our invitation and registration system (name, email address, company name)
• Request an Innovation Catalyst consultation (name, email address, company name, job title)
• Contact us directly via email at demo@innova365.com, pilot@innova365.com, or privacy@innova365.com

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information through cookies and similar technologies, including:

• Device and browser information: browser type, operating system, device type, screen resolution
• Usage data: pages visited, time spent on pages, click patterns, scroll depth, navigation paths
• Network information: IP address (anonymized where required by law), approximate geographic location
• Referral data: how you arrived at our Site (e.g., search engine, webinar link, email campaign)
• Session recordings: mouse movements, clicks, and scrolling behavior for site optimization purposes

2.3 Information from Webinar Interactions

When you register for and attend our webinars, we may collect:

• Webinar registration and attendance data
• Poll responses and engagement metrics during webinars
• Post-webinar website browsing activity linked to your registration (see Section 4 for details)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing our services: Processing demo requests, webinar registrations, and consultation inquiries
• Communications: Sending webinar confirmations, follow-up materials, and relevant product information
• Analytics and site improvement: Understanding how visitors interact with our Site to improve content, navigation, and user experience
• Marketing effectiveness: Measuring the effectiveness of our webinar campaigns and content
• Journey tracking: Understanding how webinar registrants engage with our Site over time to provide more relevant follow-up and support
• Legal compliance: Fulfilling legal obligations and protecting our rights

4. Cookies and Tracking Technologies

4.1 Cookie Consent

When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. Non-essential cookies (analytics and marketing) are not activated until you provide consent. Your consent preference is stored so that the banner is not shown on repeat visits.

4.2 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Site to function and cannot be switched off. They include our consent cookie, which remembers your cookie preferences.

Analytics Cookies

Google Analytics 4 (GA4): We use GA4 to understand Site traffic, visitor behavior, page performance, and how users navigate our Site. GA4 uses first-party cookies and collects data in an anonymized format where required. You can learn more about Google’s data practices at Google’s Privacy Policy.

Microsoft Clarity: We use Microsoft Clarity to generate heatmaps and session recordings that show how visitors interact with our Site (clicks, scroll behavior, mouse movement). Clarity does not collect personally identifiable information. You can learn more at Microsoft’s Privacy Statement.

Marketing and Tracking Cookies

ActiveCampaign: We use ActiveCampaign for email marketing and site tracking. When you click a link in an email we send or visit our Site through a tracked link (such as from a webinar registration), ActiveCampaign may set a cookie that connects your browsing activity to your contact profile. This allows us to understand how you engage with our Site and send you more relevant communications.

Webinar Registration Tracking: When you click a personalized link from your webinar calendar invitation, our Site sets a first-party cookie that links your website visits to your webinar registration. This cookie allows us to understand how webinar registrants interact with our Site before, during, and after webinars, helping us improve our content and provide more relevant follow-up communications. This cookie does not contain your name or email address directly; it stores a unique identifier that we match to your registration record on our servers.

4.3 Cookie Declaration

The following table lists all cookies used on our Site:

4.4 Managing Your Cookie Preferences

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our Site, which will display the consent banner again. You can also manage cookies through your browser settings. Please note that disabling certain cookies may impact your experience on our Site.

5. Third-Party Service Providers

We share your information with the following categories of service providers who process data on our behalf:

• Analytics providers: Google (GA4, Search Console), Microsoft (Clarity)
• Email marketing and CRM: ActiveCampaign
• Webinar platform: WebinarGeek
• Website hosting: Webflow

These providers are contractually obligated to protect your data and use it only for the purposes we specify. We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Contact form submissions: Retained for as long as needed to respond to your inquiry and for reasonable follow-up, then deleted or anonymized
• Webinar registration data: Retained for the duration of our business relationship and for analytics purposes
• Email marketing contacts: Retained until you unsubscribe or request deletion
• Analytics data: Retained in accordance with each provider’s standard retention policies (e.g., GA4 default retention of 14 months)
• Tracking cookies: Expire according to the durations specified in the cookie declaration table above

7. Your Rights

7.1 Rights for All Users

Regardless of your location, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Unsubscribe from marketing communications at any time using the unsubscribe link in our emails

7.2 Additional Rights for EU/UK Residents (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to restriction of processing: You can request that we limit how we use your data
• Right to data portability: You can request a copy of your data in a structured, machine-readable format
• Right to object: You can object to processing based on legitimate interests
• Right to withdraw consent: You can withdraw your cookie consent at any time by clearing your cookies and revisiting our Site

Our legal basis for processing your data includes: consent (for cookies and marketing emails), contractual necessity (for service delivery), and legitimate interests (for analytics and site improvement). If you wish to exercise any of these rights, please contact us at privacy@innova365.com. You also have the right to lodge a complaint with your local data protection authority.

7.3 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

To exercise your rights under the CCPA/CPRA, contact us at privacy@innova365.com.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption of data in transit (TLS/SSL), access controls, and regular review of our security practices. Our platform is built on Microsoft 365 infrastructure, which provides enterprise-grade security and compliance capabilities.

While we take reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

9. International Data Transfers

Our Site is operated from the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using our Site, you consent to the transfer of your information to the United States.

For EU/UK residents, we ensure that any international transfers of personal data are conducted in compliance with GDPR requirements, using appropriate safeguards such as Standard Contractual Clauses where applicable.

10. Children’s Privacy

Our Site and services are intended for business professionals and are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.

11. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post the updated policy on this page with a revised effective date. We encourage you to review this Privacy Policy periodically. Material changes will be communicated through a notice on our Site.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

InnovaOPN, LLC
980 Broadway, #522
Thornwood, NY 10594
Email: privacy@innova365.com

We will respond to all legitimate requests within 30 days (or sooner where required by applicable law).